Only some high end software has full CRM capabilities built in.  Our Award Winning Field Force Tracker software is an example of such software.  With it, you can manage your customer data and use it to build long term relationships and upselling to customer your new services and products. This is what differentiates Field Force Tracker from other low end software that mainly focuses only on job dispatching.

A built in field service CRM (Customer Relationship Management) system can be highly effective tool to grow your business. Using a CRM system of an FSM (field service management) system like Field Force Tracker, you can have a 360-degree view of both your client and your field workforce.  The system enables all the customer information to all the key stake holder be it technicians, managers, or finance people in your company. Also, when a CRM system is combined with sales management features, it can help you sell more new systems.

Delivering Customer Focused Service

Today’s customers expect you deliver high quality service. Any delay in delivering service or delivering non-professional service will result in unfavorable reviews on site like Yelp, Capterra, Software Advice and Google. Even a small number of bad reviews can deeply hurt your business.  Many such problems can be avoided by following a customer-centric approach and anticipating customer issues when delivering the service.

The first benefit of a CRM and FSM system working together is improved customization in the delivery of service.  With the built in CRM system, you can create and manage customer profiles.  You can look at the historical service data and answer any queries. Moreover, a field technician can pull up past jobs history, add comments, track updates and easily find invoices.

Search Customer Job History in the Field

This allows them to have immediate access to reliable information on past issues that may be relevant to current work. Not only will customers appreciate a self-reliant field technician, but the comprehensive data makes it easy for technicians to talk to customers as if meeting them in person. For example, a technician will know how long a customer has been with your company and what specific problems the customer has encountered in the past. Another advantage of CRM is that individual customer profiles give technician’s quick access to preferred contact methods. For example, if a customer prefers to be contacted by text message, the technician will know that he should not call. CRM can also track both individual customers and businesses through multiple touch points. These field technicians work by reaching the wrong people within the company and improving the customer experience.

Improve Overall Business Productivity

In a competitive environment, being able to achieve high productivity is very important. A good field service software lets you better organize your teams and your operations.  This will sure result in improved customer experience.

Within a good CRM system, field technician or sales persons can log comments into customer profiles with chronological notes and updates. This enables field technicians to better understand critical issues with a system and better prepare for customer visits

In addition, all customer-related data are conveniently stored in the customer profile for quick referencing. This makes a field technician’s job much easier, and it is also useful for the business.

Improve Service Reporting Accuracy

A CRM system within an FSM system can help you produce better business reports. You can produce better reports on customer balances, customer activities, forthcoming maintenance and other customer needs.  Also, when CRM system is combined with sales management features, it can help you sell more new systems. A CRM within FSM system provides the accounting department and field technicians with a complete view of all jobs, estimates, and invoices. This helps prevent inaccurate invoicing and better track accounts receivable.

Field Force Tracker Excellence

If you’re looking for an easy way to automate operations and improve customer relationships, Field Force Tracker is a great solution. It provides the best of breed CRM system integrated with a full featured FSM system.   Whether you are a large company or a small business, it is the right way to increase operational efficiency and grow your business